I buy a lot of software. A LOT OF SOFTWARE. The following is my tongue-in-cheek assessment of App Store software descriptions.
Gorgeous / Stunning Graphics
We have a graphic artist. We think her work is awesome. Lots of companies have awesome graphic artists. Many times they are pretty much as awesome.
Our app is really complex. We put a whole bunch of stuff into it. Unfortunately the Pareto principle (80/20 Rule) likely applies.
Our app is really sparse. We <3 Getting Real. This may or may not be good for you depending on what we consider essential.
Our most awesome version to date
Our last version had bugs / was less than awesome.
See “Our most awesome version to date”.
Winner of the Blah Blah Blah Award
If it’s not an Oscar or a Grammy… well ok, if it’s not an Oscar be suspicious.